This page is a great read on the steps that you would be recommended to take in order to create a marketing budget. When it comes to creating a marketing strategy, among these things that you should note is that the initial step to doing this would be for you to determine as to where you would to go or basically what your end goal would be. You should take note that to read more on what steps you would need to take to come up with a marketing budget, the other thing that you would be advised to do would be for you to take time to identify which tactics in marketing would then put you on the right track to achieving the goals of your marketing strategy.
You should take note of this point which makes up one of these strategies in marketing that your business could take up and this would be for you to use videos to try to reach out to your customers. Now that you would be having the understanding that you would be recommended to treat your marketing budget breakdown as a roadmap of where you would be looking to go and that you would now be looking to come up with marketing tactics that would be appropriate for you and your goal, you should view here that you would be advised to take to consider whether you would be in need of fundraising campaigns.
Having taken the above steps to go about having to establish a marketing budget, the next step that you would be recommended to take would be for you to figure out whether your business would be having a sales funnel. As to what you would be recommended to do now that you would have sought to find out whether your business would be having a sales funnel and the answer to this would be a yes, you would then be advised that you should look at this sales funnel and find out if there would be a way that it could help with your strategy in marketing.
For any business that would fail to have a current sales funnel, as to what would be recommended that one does is to take some time to make one before moving to the other steps. The next step that you would be recommended to take now that you would be having this funnel for your business would be for you to then consider as to which marketing strategies that exist would help you implement the sales funnel. You should take note that as to what you would need to do next would be for you to consider the cost of the different marketing strategies that you would be considering for your business here.